Most marketers obsess over what to send. But the smartest ones ask when.

Because the same email at the wrong time? That’s not just bad luck—it’s lost revenue.

In this week’s episode of Send It!, Jimmy and Chase dive into the overlooked power of timing in your email and SMS strategy. From send-day spikes to hour-by-hour heatmaps, we’re unpacking how to find your list’s prime time—and why timing alone could make a massive 30% difference in your revenue.

You’ll get real brand stories, data-backed tips, and a practical playbook to test, optimize, and win more clicks (and cash) just by shifting your send time. If you’re not looking at the clock, you’re leaving money on the table.

EP 32: The Science of Send Time: When —and How Often—to Hit Send

Here's what we're diving into:

- How to audit your last 90 days by send hour

- Campaign vs. flow timing—what actually matters

- SMS send-time rules (and what to avoid)

- Segmenting by time zone and content type

- Running simple send-time A/B tests

- The 5-step send-time playbook

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

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02:38 Impact of Timing on Revenue

9:14 Optimizing Send Times for Email

14:23 Optimizing Send Times for SMS

20:31 Common Marketing Mistakes

22:49 Importance of Timing in Marketing

24:28 Segmenting by Time Zone

27:47 Event Timing Strategies

29:40 Testing and Analyzing Send Times

33:50 Action Plan for Optimizing Send Times

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!